Southwest Airlines One Million Acts of Kindness

Southwest Airlines is celebrating its 50th Anniversary of its first flight this year! In honor of celebrating half a century of connecting people and championing communities to lead with heart and kindness, Southwest launched the one million Acts of Kindness challenge contest. This contest offered non-profit organizations an opportunity to win 100 domestic one-way Southwest Airlines travel awards, which granted travel to nonprofit organizations across the country that each won 100 domestic one-way tickets.

We’re thrilled to announce that LIFEDesigns has been selected as one of the charitable organizations to receive air travel as part of the Southwest Airlines One Million Dollars of Thanks contest! This award will help us spread kindness in the community and being able to gift our clients with this opportunity brings indescribable joy. Thank you, Southwest Airlines, for this donation and support of our work! We are proud to be one of the charitable organizations selected to receive this donation on behalf of their part of their One Million Dollars of Thanks contest. Stay tuned for details on how we plan to use this special travel award to help Southwest further spread kindness.

Southwest Airlines reached its one millionth Act of Kindness in September, months ahead of our end of year goal. To continue its quest for kindness, Southwest Airlines announced a one million dollars of thanks contest. The total travel prize is more than 5,000 domestic one-way Southwest Airlines travel awards at over $1 million, bolstering one million Acts of Kindness already recorded in 2021.

Southwest Airlines Executive Quote in Press Release:

“As the airline with Heart, kindness has been one of our guiding principles for our 50 years of service to our Customers and the communities of which we are a part. It’s incredibly fitting that we  celebrate our 50th anniversary and our one million Acts of Kindness Challenge by supporting organizations who are working today and every day to spread kindness in their communities,” said Linda Rutherford, Executive Vice President People & Communications. “We’re thrilled to support these organizations and the impactful ways their missions help spread kindness.”

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